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Can a Nespresso Coffee Capsule indicate that the US Dollar is overhyped?See all articles →
Nespresso got it pretty much right in terms of branding and marketing. They built a sales machine that pumps like crazy and is based on meticulous mind training of its loyal customers. Pop into any Nespresso boutique around the world, and you will fill right at home. Capsule pricing, however, are a much different story.